文章借鉴扎根理论，通过个人深度访谈及焦点小组访谈的方式对46名受访者进行访谈，并对访谈资料进行三阶段的编码分析，构建社交媒体用户焦虑情绪整合分析模型。研究表明，用户焦虑情绪受到用户感知与体验、微博平台环境及微博运营质量的共同影响，在用户人格特质的作用下表现为状态焦虑和广泛性焦虑两种程度不同的焦虑情绪。焦虑情绪进一步导致用户的规避行为，规避行为的强度和行为方式受到个人能力特征的调节作用，出现积极规避行为或消极规避行为。积极规避行为将对用户个人使用时所处的微博平台环境及微博运营质量产生反馈作用。

Based on the grounded theory, 46 interviewees were interviewed through personal in-depth interviews and focus group interviews, and the interview data was analyzed in three stages to construct an integrated analysis model of social media users' anxiety. User anxiety is affected by emotional cognition and experience, platform environment and operation quality. Under the effect of user personality traits, it is characterized by state anxiety and general anxiety. Anxiety further leads to the user's avoidance behavior. The intensity and behavior of the avoidance behavior are regulated by the characteristics of the individual's ability, and positive avoidance behavior or passive avoidance behavior occurs. Active avoidance behavior will have a feedback effect on the Weibo platform environment and the quality of Weibo operations when users use it personally.