[目的/意义]探究引起移动用户社交媒体倦怠行为的内在机理，有助于丰富信息行为理论，构建合理的移动社交媒体倦怠用户服务和管理体系。[方法/过程]文章分析移动社交媒体倦怠的原因要素和结果要素，构建移动社交媒体倦怠行为机理模型，在因素联动的数据标签映射下，基于数据驱动管理决策理念的PAGE理论范式内核，提出移动用户社交媒体倦怠管理与发展策略。[结果/结论]有效解析移动用户社交媒体倦怠现象的因果关系，构建的机理模型能够为用户信息行为研究提供理论与实践指导。

[Purpose/significance] Exploring the internal mechanism causing mobile users' social media fatigue behavior is conducive to enriching information behavior theory and constructing a reasonable service and management system for mobile social media fatigue users. [Method/process] The paper analyzes the causes and consequences of mobile social media fatigue, builds a mobile social media fatigue behavior mechanism model, and under the factorlinked data label mapping, based on the PAGE theory paradigm kernel of data-driven management decision-making concepts, proposes mobile users social media fatigue management and development strategies. [Result/conclusion] The causality of social media fatigue of mobile users is effectively analyzed, and the mechanism model constructed can provide theoretical and practical guidance for the research of user information behavior.