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组态视角下社交平台动态个人信息披露行为研究

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  • (武汉大学信息资源研究中心 湖北 430072)
邓胜利,男,1979年生,武汉大学信息管理学院教授,博士生导师。 胡树欣,男,1996年生,武汉大学信息管理学院硕士研究生。 赵海平,女,1994年生,武汉大学信息管理学院博士研究生。

网络出版日期: 2020-09-11

基金资助

本文系国家自科基金项目“信息生态链视角下在线知识社区用户贡献行为评价及预测研究”(项目编号:71974149)、武汉大学人工智能问题融通研究专项课题“人工智能应用与个人信息保护研究”(2020AI021)的研究成果之一。

Research on Dynamic Personal Information Disclosure Behavior of Social Platforms from the Configuration Perspective

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  • (Center for Studies of Information Resource of Wuhan University, Hubei, 430072)

Online published: 2020-09-11

摘要

[目的/意义]从组态视角研究社交平台用户动态个人信息披露行为的影响机制,有助于拓展个人信息披露行为的全局性理论解释,对建设健康可持续的社交平台信息分享生态具有积极的指导意义。[方法/过程]以隐私计算理论为框架,本文在深入分析动态个人信息披露渠道和内容特点的基础上构建了组态研究模型。以微信朋友圈用户为研究对象,使用网络问卷收集了294份有效样本,并通过模糊集定性比较分析研究了多种因素的组合对动态个人信息披露的影响。[结果/结论]研究表明,共有5种可导致用户经常披露个人动态信息的影响因素组合,且每种组合都由感知收益、感知风险和用户特征3类影响因素共同组成;动态个人信息披露并不是由单一感知收益因素驱动,而是需要对多种收益的共同感知;相较于隐私信息风险,人们更关注隐私社交风险;隐私保护效能对用户收益风险权衡过程有较强调节影响,而调节定向特征影响较弱。

本文引用格式

邓胜利, 胡树欣, 赵海平 . 组态视角下社交平台动态个人信息披露行为研究[J]. 情报资料工作, 2020 , 41(5) : 88 -98 . DOI: 10.12154/j.qbzlgz.2020.05.012

Abstract

[Purpose/significance]By studying the influencing mechanism of dynamic self-disclosure of users in SNSs from configurational perspective, we can expand the overall theoretical explanation of self-disclosure behavior and help build healthy and sustainable information sharing ecology in SNS. [Method/process]Taking private calculus theory as framework, we construct a configurational research model based on deeply analyzing the characteristics of channel and content of dynamic self-disclosure. Taking users in context of WeChat Moments as an example, 294 valid samples were collected through questionnaires. Then we adopt fuzzy set qualitative comparative analysis over the influence of the combination of various factors on dynamic self-disclosure.[Result/conclusion]The result shows that there are five combinations of influence factors that can cause dynamic self-disclosure, and each combination is composed of three kinds of influence factors. Dynamic self-disclosure is not driven by a single perceived benefit. Instead, it is caused by the perception of multiple benefits. Compared with private information risk, people tend to pay more attention to private social risk. Privacy self-efficacy has a strong moderating effect on process of private calculus, while the effect of regulatory focus is weak.
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