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在线健康社区价值共创行为测度与优化研究——以微博健康超话为例

  • 王祎 ,
  • 柯青
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  • 1南京大学信息管理学院江苏210023;2南京大学数据智能与交叉创新实验室江苏210023)
王祎,女,2000年生,南京大学信息管理学院博士研究生。 柯青,女,1979年生,南京大学信息管理学院教授。

网络出版日期: 2026-01-20

基金资助

本文系高等学校哲学社会科学繁荣计划专项资金项目“人工智能赋能社会虚假信息治理研究”(项目编号:2024101318)的研究成果。

Research on the Measurement and Optimization of Value Co-creation Behaviors in Online Health Community: A Case Study of Health Super Topic on Weibo

  • Wang Yi ,
  • Ke Qing
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  • 1School of Information Management, Nanjing University, Jiangsu, 210023;2Laboratory of Data Intelligence and Interdisciplinary Innovation, Nanjing University, Jiangsu, 210023)

Online published: 2026-01-20

摘要

[目的/意义]构建多元主体价值共创行为网络,揭示关键主体与价值流,为优化在线健康社区提供理论框架与实践策略。[方法/过程]运用利益相关者价值网络分析法,以微博健康超话为对象,构建了包含6类主体、35条价值流的价值共创行为网络,并量化测度主体重要性与价值效能。[结果/结论]超话平台作为价值共创网络的关键主体,与次关键主体超话主持人和信息生产者共同构成协同机制;超话平台与超话主持人通过双向约束机制有效提升管理效能,而第三方机构因互动不足导致参与度偏低。研究识别出以规则治理、质量优化、互动深化为核心的6条高分价值环路,形成三元主体短路径协同机制;提出“行为网络优化—价值链转化—边缘主体激活”的三维优化策略,为超话平台可持续发展提供了管理启示。

本文引用格式

王祎 , 柯青 . 在线健康社区价值共创行为测度与优化研究——以微博健康超话为例[J]. 情报资料工作, 2026 , 47(1) : 56 -64 . DOI: 10.12154/j.qbzlgz.2026.01.006

Abstract

Abstract:[Purpose/significance] This study aims to construct a value co-creation behavior network among multiple stakeholders, reveal key stakeholders and value flows, and provide a theoretical framework and practical strategies for
optimizing the online health community. [Method/process] Using stakeholder value network analysis, this study takes
health super topics on Weibo as the research object. It constructs a value co-creation behavior network comprising six
types of stakeholders and 35 value flows, and quantitatively measures the importance of stakeholders and value effec⁃
tiveness. [Result/conclusion] The super topic platform, as a key stakeholder in the value co-creation network, along
with sub-key stakeholders (hosts and information producers), forms a collaborative mechanism. The platform and hosts
enhance management efficiency through a two-way constraint mechanism, while third-party institutions have low par⁃
ticipation due to insufficient interaction. The study identifies six high-scoring value loops centered on rule governance,
quality optimization, and deepened interaction, forming a ternary stakeholder short-path collaborative mechanism. It al⁃
so proposes a three-dimensional optimization strategy of "behavior network optimization-value chain transformationactivation
of marginal stakeholders", offering managerial insights for the sustainable development of super topic com⁃
munity.
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