The paper first gives a brief review on the connotation and application of mobile visual search on the basis of the existing literature,and proposes our own definition for mobile visual search from both general and narrow scope. Then the paper elaborates on the various stages of mobile visual search, i.e., visual resources collecting, visual resources organizing, and visual resources presentation. A theoretical mapping is conducted to relate the various gamification elements with the main stages of mobile visual search, and the objective of gamification,real examples and motivational affordances are also illustrated. Furthermore, the paper puts forward the design framework of gamification in mobile visual search, and a three-level model has been proposed and explained.