Research on Evaluation Method and Effect of Weibo Propagation Power Based on Academic Traces

  • Fang Xinglin
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  • (School of Economics and Management, Huangshan University;“Internet+Culture”Management Research Center,Anhui,245041)

Online published: 2019-03-14

Abstract

The purpose of this paper is to explore the feasibility and effectiveness of academic trail based academic measurement method applied to the evaluation of micro-blog's transmission power. Taking the micro-blog of 9 university libraries in China as the data source, collecting the number and the forwarded number, calculating the forwarded h index and the forwarded p index, the academic trace of the forwarded micro-blog is calculated on this basis, and the correlation between the h index, the p index and the academic trace in the evaluation of the micro-blog communication force and the correlation between them, and the correlation between them, are demonstrated. It explores the application
effect of academic trail in evaluating micro-blog's transmission power. The empirical results show that the application of academic track to the micro-blog communication ability evaluation has better regional diversity and sensitivity, and better balance the relationship between the number of micro-blog users and the quality of the users.

Cite this article

Fang Xinglin . Research on Evaluation Method and Effect of Weibo Propagation Power Based on Academic Traces[J]. Information and Documentation Services, 2019 , 40(2) : 14 -18 . DOI: 10.12154/j.qbzlgz.2019.02.002

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