[Purpose/significance] Government Wechat and government microblog become the new mode of government information service in the new media environment. This paper analyzes the influencing factors of government information interaction behavior in the new media environment, and provides theoretical reference for government information managers. [Method/process] Based on the grounded theory, the interview data of 10 interviewees were analyzed and summarized, and the theoretical model of influencing factors of government information interaction was constructed.[Result/conclusion] Four main categories are extracted: user characteristics, information content characteristics, platform and information publisher.