[Purpose/significance] This paper researches the influence of perceived usefulness and perceived ease of use on user's mobile visual search behavior intention from the perspective of users. The research conclusion can guide understanding user's mobile visual search behavior, improving and expanding the application and search service of MVS.[Method/process] This study refers to the technology acceptance model and research on the behavioral intentions of mobile search, and constructs a research model on the impact of perceived usefulness and perceived ease of use on mobile visual search, and use the structural equation model to verification research hypothesis.[Result/conclusion] The results show that, perceived usefulness and perceived ease of use have a positive effect on the behavioral intention of three mobile visual search applications. Meanwhile, the influence is affected by the user's own characteristics, search expectation and system characteristics, and the antecedent variable that work on them are different.
Fan Zhe
,
Liu Yilun
. Impact of Perceived Usefulness and Ease of Use on User Mobile Visual Search Behavior Intention[J]. Information and Documentation Services, 2020
, 41(1)
: 79
-86
.
DOI: 10.12154/j.qbzlgz.2020.01.009