[Purpose/Significance] The emergence of a“New Retail”model and the seamless integration of online and offline user behavior has formed a new business industrial circle.Satisfying the needs of information users is the inexhaustible motive force for the development of libraries.The library adopts the“New Retail”mode to carry out cultural reading service, which can not only establish a modern cultural reading supply and demand system to meet the needs of users but also finally realize the transformation from traditional service mode of the library to the innovative service mode on the supply side. [Method/Process] Based on the theory of information life-cycle management, the paper tries to, from the systematic perspective, analyse on the component elements of the service mode, operation mechanism and application direction of the“New Retail”cultural reading of the library; Besides, on the basis of theoretical modeling, the author chooses the service framework of“Huiyue Cultural Menu”applied in Changchun Library and its operation effect as a study case to explore the development trend of the“New Retail”cultural reading service mode of the library. [Result/Conclusion] The integration of“New Retail”mode and library culture reading service is a feasible innovative service mode, which can greatly improve user needs and satisfaction, meanwhile, enhance the reputation of the library, optimize business processes and improve service efficiency.