[Purpose/significance]Data storytelling evaluation is the key to monitoring the data storytelling process,measuring its effect, and ensuring and improving its quality. At present, there are few researches on data story evaluation at home and abroad, and this research can provide reference for related research in the future. [Method/process]The evaluation methods in this article are divided into organization-based evaluation and individual-based evaluation.The organization-based evaluation adopts the software capability maturity model, which divides the data story intothree stages: data processing stage, story creation stage, story narration and interaction, and defines the stage referencecharacteristics and improvement directions of process evaluation according to specific implementation needs. The evaluation based on the individual is based on the evaluation model based on the individual proposed in this article, andevaluates the acceptance and continuous acceptance of individuals from the perspective of audiences and users. Finally, an improvement process is proposed based on the evaluation results. [Result/conclusion] The evaluation methodproposed in this paper can help organizations grasp the pain points of products in the development process to improvedevelopment capabilities to a certain extent. At the same time, it can also explain and predict the individual's willingness to accept, and provide a basis for the next marketing promotion activities.