An Empirical Study on the Mechanism of
Knowledge Proliferation in Professional Virtual Communities:Based on the
Scenario Experiment Method

Zhao Xin, Li Jiaqian, Zhao Lin

doi:DOI:10.12154/j.qbzlgz.2021.04.006

Information and Documentation Services >

2021 , Vol. 42 >Issue 4: 48 - 55

DOI: https://doi.org/DOI:10.12154/j.qbzlgz.2021.04.006

An Empirical Study on the Mechanism of Knowledge Proliferation in Professional Virtual Communities:Based on the Scenario Experiment Method

Expand

School of Economics and Management，Xi’an University of Technology，Shaanxi，710054

Online published: 2021-07-19

Supported by

*本文系国家自然科学基金“在线社区的知识共建：用户检验行为与个人-大众知识转化研究”（批准号：71872149）、国家自然科学基金“专业虚拟社区与企业电子知识库间的知识转移研究：大数据与用户行为相结合的视角”（批准号：71402136）和陕西省教育厅人文社会科学专项“专业虚拟社区的知识增殖过程研究——探索新兴网络中的知识创造规律”（项目编号：18JK0544）的研究成果。

Fold

Abstract

Abstract: [Purpose/significance] Knowledge proliferation is the important measure of professional virtual community’s success. Limited by research horizons, previous failed to open the black box to interpret the mechanism of knowledgeproliferation. This study introduces knowledge utilization and illustrates in four cases that PVC users will create newknowledge in the process of knowledge application. Further, this study expands the concepts of knowledge quality andreciprocity norm in PVC background in order to explore conditions for PVC knowledge proliferation. [Method/process]With instrument developed independently, this study recruits 233 valid subjects and conducts scenario experiment.Then, the structural equation model is used for statistical analysis. [Result/conclusion] The results show that: knowledge utilization partly mediates the positive relationship between knowledge seeking and knowledge contribution; knowledge quality positively moderate the relationship between knowledge search and knowledge utilization, reciprocal normspositively moderate the relationship between knowledge utilization and knowledge contribution. This study discusses theapplicability of empirical conclusions, and summarizes the theoretical contributions and practical suggestions.

Key words：

; professional virtual community ; knowledge proliferation ; knowledge utilization ; quality of knowledge ; norm of reciprocit y

Cite this article

Zhao Xin, Li Jiaqian, Zhao Lin .

An Empirical Study on the Mechanism of Knowledge Proliferation in Professional Virtual Communities:Based on the Scenario Experiment Method

[J]. Information and Documentation Services, 2021 , 42(4) : 48 -55 . DOI: DOI:10.12154/j.qbzlgz.2021.04.006

Options

Outlines

模态框（Modal）标题

Abstract

Cite this article

Share