Research on the Formation Mechanism of Mobile Visual Search User Emotional Experience Based on Expectation Confirmation Theory

  • Yang Jing ,
  • Yuan Xi
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  • School of Economics and Management,Xi’an Shiyou University,Shaanxi,710065

Online published: 2022-01-18

Abstract

 [Purpose /Significance] The study on the emotional experience of mobile visual search users from the per? spective of expectation confirmation theory has positive guiding significance for improving mobile visual information search service, maintaining the relationship between users and technology application platform, and enhancing the will? ingness of technology adoption. [Method /Process] Based on the binary dimension of emotional experience including emotion and user satisfaction, this paper analyzes relationship among expectation confirmation, perceived performance, self-efficacy and affection, constructs theoretical mechanism model of mobile visual users’emotional experience, and uses structural equation to test theoretical model with 351 valid samples from questionnaire. [Result/conclusion] The results show that expectation confirmation has a positive impact on perceived performance. Moreover, perceived perfor? mance not only has a positive impact on emotion, but also indirectly affects user satisfaction through special self-effica? cy. Finally, emotion has a positive impact on user satisfaction.

Cite this article

Yang Jing , Yuan Xi . Research on the Formation Mechanism of Mobile Visual Search User Emotional Experience Based on Expectation Confirmation Theory[J]. Information and Documentation Services, 2022 , 43(1) : 92 -101 . DOI: 10.12154/j.qbzlgz.2022.01.008

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