:[Purpose/significance] The study of library reading promotion from the perspective of minority culture is helpful to the transformation and development of library reading promotion. At present, there is a little research on li? brary reading promotion from the perspective of niche culture in China. This study can provide reference for relevant re? search in the future.[Method/process] Based on the niche culture and its value in library reading promotion, this paper puts forward three ways of library reading promotion from the perspective of niche culture, and puts forward the corre? sponding development strategies combined with the example of niche culture reading promotion in Wenzhou Library. [Result/conclusion] It is proposed that the innovative development strategy of library reading promotion from the per? spective of niche culture should explore niche circles to avoid homogenous competition; tap high-quality resources and strengthen value guidance; achieve circular resonance and break through mass circle barriers; create a niche brand and multi-dimensional marketing; enhance group stickiness and establish deep emotional ties to further develop discussion.