[Purpose/significance] The public online health information search is increasing, and short video platforms
have become an important health information medium. There exists a large amount of false health information on the
short video platforms, which may be adopted by users. Therefore, analyzing driving factors of false health information
adoption of short video users is conducive to the governance of false health information on the short video platforms and
the optimization of online health information ecology.[Method/process] To clarify the driving factors of false health in⁃
formation adoption behavior of short video users, this study has contextualized opportunity appraisals (perceived emo⁃
tional support and perceived information superiority), threat appraisals (perceived risk and perceived barriers) and sec⁃
ondary appraisals (health information literacy) under the short video platform context based on coping theory. [Result/
conclusion] For primary appraisal, in opportunity appraisal, short video users' perceived information superiority exerts
positive significant effect on their false health information adoption, while in threat appraisal, short video users' per⁃
ceived risk exerts negative significant effect on their false health information adoption. For secondary appraisal, the
health information literacy of short video users negatively and significantly affects their false health information adop⁃
tion.This study has enriched the online community health information research, extended the research context of coping
theory, and clarified the driving factors of false health information adoption of short video users.
Fu Shaoxiong
,
Sun Lan
,
Deng Shengli
,
Zeng Yuanlai
. A Study on the Motivation of Short Video Users' False Health Information
Adoption from the Perspective of Coping Theory[J]. Information and Documentation Services, 2023
, 44(6)
: 100
-110
.
DOI: 10.12154/j.qbzlgz.2023.06.011