Research on the Identification and Formation Path of High-Value Interactions between Cross-Platform Bloggers and Their Audiences

  • Yan Weiwei ,
  • Xiong Xinyu
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  • (School of Information Management, Wuhan University, Hubei, 430072)

Online published: 2025-09-11

Abstract

[Purpose/significance] With the diversification of online platforms, users are increasingly inclined to carry out information exchange activities across multiple platforms, therefore, focusing on cross-platform users, exploring their interaction types, identifying high-value interactions and analyzing the path of their formation are of great signifi⁃cance in understanding cross-platform users' information exchange behaviors. [Method/process] By aligning bloggers who have cross-platform interactions on representative social sharing platforms and short-video platforms, and obtain⁃ing all comments under the content they posted throughout the year of 2023, we implement the division of interaction types based on the K-means method to identify high-value interactions and analyze their formation paths. [Result/con⁃clusion] Two-way interactions between cross-platform bloggers and audiences can be divided into two categories: ac⁃tive interactions and loose interactions, both of which appear more often on the social sharing platforms. Active interac⁃tions are more frequent, involve a wider range of topics, and have a more intimate relationship than loose interactions,
which helps both parties to form social capital, and can be regarded as an online extension of interpersonal relation⁃ships, and is a high-value interaction. The formation of such high-value interaction needs to go through three stages:one-way attention, surface contact and mutual involvement, and there are three main formation paths: approval-contri⁃bution type, demand-exchange type and care-sharing type, among which approval-contribution type is the type that appears most frequently on social sharing platforms, demand-exchange type is the type that occurs the most on shortvideo platforms, and care-sharing type is the type that occurs less often on both platforms.

Cite this article

Yan Weiwei , Xiong Xinyu . Research on the Identification and Formation Path of High-Value Interactions between Cross-Platform Bloggers and Their Audiences[J]. Information and Documentation Services, 2025 , 46(5) : 57 -67 . DOI: 10.12154/j.qbzlgz.2025.05.006

Outlines

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