Data Trading Platform: Construction Framework, Model and Optimization Path

  • Yan Weiwei ,
  • Chen Yiyou ,
  • Li Linyi
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  • (School of Information Management, Wuhan University, Hubei, 430072;School of History and Culture, Hubei University, Wuhan, 430062)

Online published: 2026-03-16

Abstract

[Purpose/significance] Addressing critical needs in digital economy development, this study establishes a theoretical framework for data trading platforms and investigates their construction modes, providing theoretical and practical guidance for platform operations. [Method/process] Applying the LDA model to policy texts for topic model⁃ing, this study constructed the framework of data trading platforms, followed by comparative case studies of representa⁃tive government-led and enterprise-led platforms through systematic platform investigations. [Result/conclusion]This study established a five-in-one theoretical framework for data trading platforms. Government-led platforms pay more attention to platform ecological construction and compliance requirements, which adopt the constructing mode of "policy orientation+ecological synergy+normative guidance". Enterprise-led platforms focus on flexible service and value realization, which adopt the construction mode of "flexibility and autonomy+precision marketing+diversified ser⁃vice". The two types of platform construction basically conform to the policy orientation. The government-led platforms should strengthen technological innovation, promote data supply and enhance market-oriented operation ability. Enter⁃prise-led platforms should deepen cooperation, improve compliance mechanism and strengthen whole process manage⁃ment.

Cite this article

Yan Weiwei , Chen Yiyou , Li Linyi . Data Trading Platform: Construction Framework, Model and Optimization Path[J]. Information and Documentation Services, 2026 , 47(2) : 77 -86 . DOI: 10.12154/j.qbzlgz.2026.02.009

Outlines

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