文章首先对移动视觉搜索的内涵和应用进行概述，并从广义和狭义的角度界定移动视觉搜索的概念，同时，对游戏化模式及其应用进行简介。在此基础上，进一步探索移动视觉搜索中各个阶段的游戏化元素及相应的动因示能。最后，提出了大数据时代移动视觉搜索的游戏化框架。

The paper first gives a brief review on the connotation and application of mobile visual search on the basis of the existing literature,and proposes our own definition for mobile visual search from both general and narrow scope. Then the paper elaborates on the various stages of mobile visual search, i.e., visual resources collecting, visual resources organizing, and visual resources presentation. A theoretical mapping is conducted to relate the various gamification elements with the main stages of mobile visual search, and the objective of gamification,real examples and motivational affordances are also illustrated. Furthermore, the paper puts forward the design framework of gamification in mobile visual search, and a three-level model has been proposed and explained.