[目的/意义“] 新零售”模式的出现，用户行为线上+线下的无缝融合态势形成了新兴业态圈，满足信息用户需求是图书馆发展的不竭动力。图书馆应用“新零售”模式开展文化阅读服务，能够建立满足用户需求的现代化文化阅读供需体系，实现图书馆传统服务模式向供给侧的创新服务模式改变。[方法/过程]基于信息生命周期管理理论，从系统的角度分析了图书馆“新零售”文化阅读服务模式的构成要素、运行机理及应用方向，在理论建模的基础上以长春图书馆“惠阅·文化菜单”的服务框架及运行效果为案例进行实证研究，并探讨图书馆“新零售”文化阅读服务模式的发展趋势。[结果/结论“] 新零售”模式与图书馆文化阅读服务的融合，是一种可行的创新服务模式，能够在大幅度提升用户需求与满意度的同时，提升图书馆声誉、优化业务流程、提高服务效能。

[Purpose/Significance] The emergence of a“New Retail”model and the seamless integration of online and offline user behavior has formed a new business industrial circle.Satisfying the needs of information users is the inexhaustible motive force for the development of libraries.The library adopts the“New Retail”mode to carry out cultural reading service, which can not only establish a modern cultural reading supply and demand system to meet the needs of users but also finally realize the transformation from traditional service mode of the library to the innovative service mode on the supply side. [Method/Process] Based on the theory of information life-cycle management, the paper tries to, from the systematic perspective, analyse on the component elements of the service mode, operation mechanism and application direction of the“New Retail”cultural reading of the library; Besides, on the basis of theoretical modeling, the author chooses the service framework of“Huiyue Cultural Menu”applied in Changchun Library and its operation effect as a study case to explore the development trend of the“New Retail”cultural reading service mode of the library. [Result/Conclusion] The integration of“New Retail”mode and library culture reading service is a feasible innovative service mode, which can greatly improve user needs and satisfaction, meanwhile, enhance the reputation of the library, optimize business processes and improve service efficiency.