[目的/意义]在分析我国公共文化云发展和研究现状的基础上，探讨了影响国家公共文化云APP公众持续使用意愿的关键因素。[方法/过程]基于国家公共文化云APP公众持续使用意愿模型，对用户问卷数据进行了交叉分析、相关分析和回归分析。[结果/结论]主观因素中的有用感知、易用感知、享受感知和期望确认感知四个变量，以及客观因素中的便利条件、社群影响、任务技术配适三个变量，正向影响公众对国家公共文化云APP的持续使用意愿，关于信任感知、互动感知和质量水平的相关假设未被验证。本研究最后进一步剖析了公众对国家公共文化云APP的持续使用机理，并对国家公共文化云APP在增强用户粘性，完善客户端建设等方面提供建议。

[Purpose/significance] Based on analysis of the practice development and research status of China's public cultural cloud, this paper explores key factors that affect the public's willingness to continue using the national public cultural cloud APP. [Method/process] The specific research content is to build a model for the public's willingness to continue using the national public cultural cloud APP, and then verify the model hypothesis by means of cross analysis, correlation analysis and regression analysis of the questionnaires. [Result/conclusion] Four subjective variables, perceived usefulness, perceived ease to use, perceived enjoyment and expectation perception confirmation, and three objective variables, convenience conditions, community impact, task technology adaptation positively influence continuous use willingness of national public cultural cloud APP, hypothesis about trust perception, interaction perception and quality level have not been verified. Finally this article analyzes mechanisms of public continuous use of the national public cultural cloud APP and suggestions are provided to enhance user stickiness to the APP and improve its client end construction.