理论探讨

风险沟通视角下政务微博中公众的情感风险识别与预警研究

  • 陈登建 ,
  • 夏 换 ,
  • 赵浩宇
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  • 1 贵州财经大学信息学院 贵阳 550025; 2 贵州财经大学贵州省经济系统仿真重点实验室 贵阳 550025)
陈登建,男,1995 年生,贵州财经大学信息学院硕士研究生。 夏 换,男,1982 年生,贵州财经大学信息学院教授,硕士生导师。 赵浩宇,男,1996年生,贵州财经大学信息学院硕士研究生(通讯作者)。

网络出版日期: 2023-09-21

基金资助

本文系贵州省大数据统计分析重点实验室基金项目(项目编号:黔科合平台人才[2019]5103号)、国家自然科学基金项目“基于知识图谱的农产 品价值链信息融合研究”(批准号:2020XSXM)的研究成果。

Research on Public Emotional Risk Identification and Early Warning in Government Microblog from the Perspective of Risk Communication

  • Chen Dengjian ,
  • Xia Huan ,
  • Zhao Haoyu
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  • 1 School of Information, Guizhou University of Finance and Economics, Guiyang, 550025; 2 Guizhou Key Laboratory of Economic System Simulation, Guizhou University of Finance and Economics, Guiyang, 550025)

Online published: 2023-09-21

摘要

[目的/意义]公众受到突发公共事件威胁时,极易催生公众对政府机构的信任危机,加剧舆情风险。情感 是推动舆情发展的潜在动因,但目前对公众的情感风险预警却尚未有深入的研究,且未有详细的定义与判断。 [方法/过程]本文以风险沟通理论为基础,从定量角度对公众情感风险的预警程度进行评估,再设计情感风险特征 体系,构建情感风险识别与预警框架,从多角度分析模型的预警性能以及不同的特征对模型的贡献程度。[结果/ 结论]实验结果发现,逻辑回归在情感风险识别任务上表现优秀;TextRCNN和BiLSTM+Attention的组合模型性能 最优,可以高效完成情感风险的识别与预警任务;通过特征消融实验发现情感特征和语义特征均对模型性能的影 响显著;影响力特征贡献度较低;文本向量特征可以提升深度学习模型的风险感知性能。

本文引用格式

陈登建 , 夏 换 , 赵浩宇 . 风险沟通视角下政务微博中公众的情感风险识别与预警研究[J]. 情报资料工作, 2023 , 44(5) : 39 -49 . DOI: 10.12154/j.qbzlgz.2023.05.004

Abstract

[Purpose/significance] When the public is threatened by sudden public events, it is easy to create a crisis of trust in government agencies and exacerbate public opinion risks. Emotions are a potential driving force behind the development of public opinion, but there has been little research on the public's emotional risk warning, and there is no detailed definition or judgment. [Method/process] Based on the theory of risk communication, this article evaluates the degree of public emotional risk warning from a qualitative perspective, designs an emotional risk feature system from a quantitative perspective, constructs an emotional risk identification and warning framework, and analyzes the warning performance of the model and the degree of contribution of different features from multiple angles. [Result/con? clusion] The experimental results found that Logistic Regression performed well in emotional risk identification tasks; the combination of TextRCNN and BiLSTM + Attention had the best performance and could efficiently complete the identification and warning tasks for emotional risk; feature ablation experiments found that both emotional and seman? tic features had a significant impact on model performance, while influence features had a low contribution rate; text vector features could improve the risk perception performance of deep learning models.
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